The newest addition to the Cobble Hill team, Lacey Terry, brings with her an expert knowledge of all things social media. She offers her insider tips on increasing your Instagram reach.
Instagram is one of the largest and fastest growing social media platforms out there. Over 300 million people use Instagram around the world. That’s a lot of people. So, why do you only have 300 followers?
- Identify Your Aesthetic
Whether you are a business or an individual, there are a few ways to gain attraction to your Instagram feed. First, you must establish an aesthetic for your feed. Having photos that are edited in a similar fashion are more pleasing to the eye and will attract fellow instagrammers.
- Follow Strangers
Find a couple accounts that are similar to yours. See who their followers are and how they are engaging with that particular account. A fast and easy way to get some attention is to follow their followers. Obviously, their followers are interested in that account and what they are providing, so if you have a similar feel they will most likely follow you as well.
- Hashtag with Care
Hashtags can be helpful. Some believe the more hashtags, the better. This is not necessarily true. Adding one hashtag, maybe two, is best and most effective. For instance, #charleston is very broad and used often by locals and tourists. As of September 2, 2015 #charleston has 1,206,598 posts, and that number is growing every day. A super easy way to engage with others is to click on a hashtag that has to do with your style or business and like photos that you see. Maybe take it a step further and comment on a couple posts. You will be surprised how much attraction these simple tasks create.
- Quality over Quantity
Most businesses believe that The Number is the only thing that matters. Yes, a high number of followers is appealing to first time viewers, but how many of those followers are actually engaged on a regular basis? The most important thing for a company’s instagram is to have loyal followers that care about their products or services.
- Dedicate Time
I started @abitofcharleston in January of 2015 with 3 followers.. me, my mom, and my boyfriend. I added a photo or two that I already had on my phone every day for a week or two to build up content on my feed (People are less likely to follow an account with only one or two photos). Once I had 6-8 photos, I started following people every chance I could. Instagram has a limit, so I could only follow around 50 accounts per hour. Being dedicated is huge. I continually did this for 6 months, and eventually I had 4500 followers. And these aren’t just random followers. They are followers who are genuinely interested in my photos and what @abitofcharleston has to offer. Now, as long as I post visually appealing photos regularly, followers come on their own.