Recent digital developments making our lives easier.
Apparently, the pandemic has accelerated the shift to e-commerce by 5 years. Things are happening digitally at warp-speed, and we’re here for it. Below are a few developments that have us jazzed for the future.
For everyone up at night worrying how music will survive a world without industry-driving tours and live performances, Spotify is about to save the day. Again. The company is said to be rolling out a solution to connect fans with virtual concerts. The feature will allow users to connect to live concerts within the app. The addition is a natural next step for Spotify, who already offers concert ticketing through Ticketmaster, Songkick, Eventbrite and others.
Scroll. Shop. Buy. Instagram is shortening the distance between audience and customer even further with their latest feature, Instagram Checkout. The streamlined, 2-tap process allows users to shop and purchase items without ever leaving the app. Checkout has been around since March 2019 with a small pool of beta testers, but the opening of its doors to the mainstream is sure to have a major impact on the DTC shopping experience.
It’s not news that smaller farms have seen a definite uptick in sales from the pandemic, with folks eating in and choosing local, healthy options more often. And with its recent acquisition of $6 million in funding, the online platform Barn2Door is making it even easier for farmers to connect with online consumers. The software assists independent farms throughout the ecomm process, integrating with Squarespace, Facebook and Mailchimp.
Increased online sales means increased online returns. Once a headache, that process is now infinitely more palatable by the recent integration of fulfillment software MasonHub and easy returns platform Returnly. By connecting inventory and fulfillment with returns, this partnership removes any friction, benefiting retailers and customers alike.