Sweet Dreams

The simple sleepwear line, LAKE Pajamas, had a loyal following, but wanted to take advantage of recent press to boost sales. As a marketing partner, we performed a deep dive analysis and strategized a plan to increase revenue. We launched FB, Instagram, Promoted Pins, Google Search and Display ads to reach a key 25-44 year old demographic.

Return on Investment

The beauty of digital advertising is being able to quantify and attribute sales directly to spending money. We are able to achieve a 4 to 1 return on ad spend for LAKE Pajamas.

Building Brand Awareness

Our ultimate goal with any client is to drive quality traffic to a website and produce a sale. Though we have found that other metrics are important outside of sales. For LAKE, we have been able to drive hundreds of thousands of quality traffic to their website and start thousands of shopping carts. We determine quality traffic through a number of different metrics, but one that is strong for LAKE is that the average paid user views at least 7 pages.

Quality Content

There is no denying that having a great product and strong content makes our job easier. We work with the terrific team at One & Other who designed and developed the LAKE website. The photography for LAKE is always a treat to work with and all images are shot by our good friends Olivia Rae James (editorial) (want to see a cool video we shot about Olivia? Check it out here) and Landon Neil Phillips (product).