Le Creuset

We have partnered with the French cookware company on a number of different campaigns and experiences. Each project brought a new set of challenges and opportunities to enhance the company’s marketing reach.

Why Cast Iron?

Le Creuset originally approached us in need of a digital ‘in-store’ experience for their cast-iron collection. We created an interactive lookbook with mobile functionality.

Telling a Better Story

Blending tradition with innovation, our primary goals surrounded maintaining an internationally recognized brand while providing a cutting edge user platform. The guide is precise in its simplicity: a supportive tool connecting the client with the customer.

Le Creuset Revolution

The company needed to properly introduce their new cookware accessories. We partnered with them to create a logo, a lookbook, supporting web content, and a video that tells the recipe journey of ingredient to plate for Chili.