In order to grow brand awareness within a targeted female demographic with the interest, income, and behavior necessary to purchase high-end cosmetics, we initially created Google search, display, and shopping campaigns, as well as Facebook & Instagram campaigns.

Redesigned the website in Shopify, utilizing technical solutions to improve issues with everyday problems with accounting, inventory management and shipping fulfillment. Applying design and science, we are able to increase the conversion rate by over 21%.

Made continuous updates to core product pages and collection pages on Shopify to improve product page rankings in a crowded marketplace. Helped rethink their content strategy for Pinterest, Youtube, and onsite tutorials to improve organic traffic by 140%.