RMS Beauty Earth Day Campaign

RMS focuses on natural beauty products, using organic ingredients and sustainable packaging when possible. The brand celebrates and hopes to raise awareness of Earth Day with a free gift with every purchase.

The goal of the campaign was to promote and highlight the sustainability of RMS Beauty products with a targeted ad campaign reaching relevant, prospective audiences and retargeting loyal customers.

Huge Growth

RMS saw a 32% increase year-over-year in overall sales for their annual 3-day event. Paid media related sales alone saw an increase of 135% YOY with a ROAS of 20 to 1!

Start Early, Focus the Message

We started targeting relevant Earth Day audiences at least 5 days in advance. This helped our campaigns get out of the ‘learning phase’ and start with more campaign-specific ads. We focused on prospecting new audiences that had an affinity for other sustainable brands and concepts. All of the ads we used, from carousels, to single image boosted posts, to story formats, were all focused around the promotion, this allowed a cohesive story to be told to the customer.