Real Estate is a familiar industry for us: we’ve designed and built several agency websites and have collective experience in both the buying and selling process. This background allowed us to approach the project from all sides: internal and external. With a tight grasp on customer needs and industry objectives, we could offer a unique perspective.
Because the agency targets two key customers, novice and experienced, our design needed to speak to two very different audiences. We first married the team’s cheeky voice with a sleek, user-friendly experience, then became even more granular by creating unique pages, and therefore experiences, for 6 different types of user defined by objective: first time home-buyers, relocating, real estate regular, considering selling, shopping agents and ready to sell. Each receives a personalized checklist or takeaway.