Super.Natural is challenging the fitness apparel industry, not with flashy new spandex designs or sexy gym ensembles, but with quality, ingenuity, and thoughtful design. Their line of activewear is made from a blend of merino wool and synthetic fibers, creating the perfect balance of comfort and function. The styles make sense for an active life. Take a jog in one of their tee shirts and you’ll understand immediately; it’s like finding the right tool for the job.

We designed marketing initiatives including brochures, seasonal lookbooks, linesheets and tradeshow collateral.

North American Launch

After much success in Europe, the company wanted to establish a presence in North America. We worked with them to create a cohesive, inclusive introduction approach that helped ease the brand into the market.

Product Photography

In need of product photography, we shot each item individually in a studio, styled to reflect the causal nature of the brand.


We designed and developed an entirely new website for the North American launch. It needed to speak to wholesale and retail customers alike, while introducing a new brand to the market. We created a wholesale distribution system: a digital portal for wholesale customers.