Ring Shopping
Tasked with introducing a direct-to-consumer luxury product to the market, we needed to replicate the in-person experience digitally. A digital lookbook with shopping capabilities provides a deeper dive into the products, styling pieces together in editorial imagery.
The story of the brand sets it apart in the market, so emphasis was placed on layering this information throughout the online shopping experience. A digital map under About shows where each responsibly sourced gem comes from, while product-specific information regarding the process and quality of the gems can be found in each individual product page.