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Caroline's Cakes is a heritage brand. They came to us first in need of a new, easy to use, Shopify website and later in the year, help with new customer growth in digital marketing.

 

Services

Marketing

Ad management across platforms in Google, Facebook, Instagram, and Pinterest yielding consistently high customer growth and return on ad spend.

Website Design

Replatformed the website to Shopify in an easy to use eCommerce site.

Email Optimization & Segmentation

Replatformed onto Klaviyo, rethinking their new subscriber flows, updating dozens of new email segments, and integrating these segments smartly with paid ad audiences.

ANNUAL AVERAGE OF

1,300%

Return on Ad Spend (ROAS)

YEAR OVER YEAR

123%

Website Transaction Growth

YEAR OVER YEAR

65%

Email Revenue Growth

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A new website was completed in 2019, ensuring table was well set for DTC revenue growth in 2019.

As the shift toward online food orders grew exponentially in the pandemic, they came to us again seeking help with new customer growth in digital marketing. We delivered in a big way, managing Google Shopping, Search, Display, and Video, as well as FB and Instagram ads to a tune of over 13x ROAS.