Articles

Austin Dandridge Austin Dandridge

5 Steps to Setup Automated Rules for Google Ads

Automation has become a big part of our lives and a big part of marketing. Google Ads is no different, it is built on automation. Google is set up to use automation and algorithms to help your ads be as effective and efficient as possible. But there is more you can do on the platform to help you manage your paid ads.

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Austin Dandridge Austin Dandridge

5 Signs Digital Advertising Will Increase Your Sales (Or Won’t)

For ten years, Cobble Hill has helped emerging and existing ecommerce brands grow their business. While there are many improvements we can make to the website, communication, messaging and purchase experience to incrementally advance sales, there are a few red flags that signal when digital advertising will not have the desired results.

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Austin Dandridge Austin Dandridge

Today’s Top Marketing Recommendations - April 2022 Edition

Monthly reporting can be repetitive and mundane, especially when you spend all month trying to optimize on social platforms. You get to the end of the month and ask - what next? It is key to provide action items that are useful to the client that will, in turn benefit you (the agency). Here is what we are recommending our clients do this month to improve their websites, SEO, engagement, and paid media.

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Austin Dandridge Austin Dandridge

Pros and Cons of TikTok Ads for Marketing

What started as a platform overrun with Gen Z kids filming short videos of themselves dancing and talking about their dunkin’ donuts orders has become a cornerstone of social media. With over 1 billion active users around the world, TikTok is now a common topic of conversation across generations and industries. So much so that it’s become a key focus in the world of digital marketing and advertising.

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Austin Dandridge Austin Dandridge

How to Reuse Facebook Ads with Social Proof

Facebook is a powerful platform to share and connect with people or brands. It is also a great platform for advertising. Running ads on Facebook can get your products or services in front of millions. And ads with social proof can take your message even further.

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Austin Dandridge Austin Dandridge

What to Do With Your Marketing Budget if Facebook Is No Longer Performing

So your Facebook ad management platform game is crumbling as fast as Meta’s stock? The ripple effect from iOS 14 changes- and the heavy reduction of available data on Facebook advertising- has been profound as we see both return on advertising spend (ROAS) decline and an overall poorer new customer conversion rate. Here’s how to combat it.

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Austin Dandridge Austin Dandridge

Life Event Targeting

First party customer data targeting is clearly becoming the key to success in paid social marketing, and we continue to find success with select in-platform data. In particular, we lean on what we call “life event” data.

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Austin Dandridge Austin Dandridge

5 Tips For Kickstarting Social Success

Is your brand just kicking off and you need to bring more awareness to it? Or have you been around for a while and are ready to enter the world of social media advertising? Either way, here are 5 things you should make sure you do from the start. These tips will get you well on your way to social success.

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Austin Dandridge Austin Dandridge

Top 5 Ways to Improve Your IG Story Ads

Stories are booming and more and more people are just tapping through at the top, often instead of scrolling their feed, and there’s a lot of ad opportunity here among organic content.

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Austin Dandridge Austin Dandridge

Pros & Cons of Spotify Advertising

If you are releasing a new brand, product or service, or are new to a market area, Spotify can definitely help complement a robust launch campaign. That said, it is likely not a standalone ad unit or the first place you should spend your ad dollars.

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Austin Dandridge Austin Dandridge

Create and Print a Booklet in InDesign

In order to create a booklet in InDesign, you must also know how to create a printer spread for professional printing. For example, if you are creating an 8 page booklet, the pages appear in sequential order in the InDesign layout window. However, when printed as a printer spread, page 1 is positioned next to […]

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Austin Dandridge Austin Dandridge

Tracking Facebook & Instagram Ads in Google Analytics

When running a successful digital marketing campaign through Facebook, Pinterest, LinkedIn, Instagram, etc., it is important to track the performance. Facebook and Instagram are the most popular platforms as they have the highest adoption rate in the USA; unfortunately, neither of these platforms (which are run from the same FBX platform since Facebook owns Instagram) integrate […]

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Austin Dandridge Austin Dandridge

Using High Lifetime Value Customer Data from Shopify to Improve Ad Targeting and Prospecting on Facebook

To improve your ad targeting on paid social media (i.e. Facebook and Instagram), you should ensure that your highest lifetime value customers are imported into Facebook and available for use as a lookalike audience to ensure high quality prospecting. (Please note, you should have over 1,000 customers to attempt this and see real value from […]

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