Why do some DTC brands thrive while others struggle with navigation? Explore how top Shopify stores optimize their site structure for conversion, featuring insights from Ralph Lauren, Parachute Home & Blume.

Discover how DTC brands are evolving beyond traditional ecommerce. Learn about omnichannel integration, revenue innovation, and technology stacks reshaping digital retail in 2025.

Looking to supercharge your DTC marketing funnel? You're in the right place. In this post, we'll dive deep into proven strategies that transform struggling e-commerce brands into scaling machines. From crafting irresistible subscription offers to building laser-focused landing pages, we're covering it all. Whether you're battling high customer acquisition costs or struggling with retention, these insider tips from a seasoned digital agency owner will help you optimize every stage of your funnel. Get ready to turbocharge your conversions, boost your LTV, and leave your competition in the dust. Let's turn your DTC funnel into a growth engine that never stops.

Klaviyo is a great platform for sending and tracking your marketing emails, but when it comes to design there are limitations that are hard to get around without custom html.

Automation has become a big part of our lives and a big part of marketing. Google Ads is no different, it is built on automation. Google is set up to use automation and algorithms to help your ads be as effective and efficient as possible. But there is more you can do on the platform to help you manage your paid ads.

Here’s what’s working and what isn’t working on Pinterest Ads.

For ten years, Cobble Hill has helped emerging and existing ecommerce brands grow their business. While there are many improvements we can make to the website, communication, messaging and purchase experience to incrementally advance sales, there are a few red flags that signal when digital advertising will not have the desired results.

Monthly reporting can be repetitive and mundane, especially when you spend all month trying to optimize on social platforms. You get to the end of the month and ask - what next? It is key to provide action items that are useful to the client that will, in turn benefit you (the agency). Here is what we are recommending our clients do this month to improve their websites, SEO, engagement, and paid media.

What started as a platform overrun with Gen Z kids filming short videos of themselves dancing and talking about their dunkin’ donuts orders has become a cornerstone of social media. With over 1 billion active users around the world, TikTok is now a common topic of conversation across generations and industries. So much so that it’s become a key focus in the world of digital marketing and advertising.

Facebook is a powerful platform to share and connect with people or brands. It is also a great platform for advertising. Running ads on Facebook can get your products or services in front of millions. And ads with social proof can take your message even further.

Oftentimes, a little more work pays off in the end. This is certainly the case for Klaviyo newsletters.

So your Facebook ad management platform game is crumbling as fast as Meta’s stock? The ripple effect from iOS 14 changes- and the heavy reduction of available data on Facebook advertising- has been profound as we see both return on advertising spend (ROAS) decline and an overall poorer new customer conversion rate. Here’s how to combat it.

As we approach our 10 year anniversary at Cobble Hill, we decided to relaunch our website, and this one is something I never thought I’d see when I started this company. 

As we approach our 10 year anniversary at Cobble Hill, we decided to relaunch our website, and this one is something I never thought I’d see when I started this company. 

First party customer data targeting is clearly becoming the key to success in paid social marketing, and we continue to find success with select in-platform data. In particular, we lean on what we call “life event” data.

While our work at Cobble Hill skews more heavily toward eCommerce for consumers, we do have our fair share of lead generation clients that focus on a longer business to business (B2B) sales cycle.

Is your brand just kicking off and you need to bring more awareness to it? Or have you been around for a while and are ready to enter the world of social media advertising? Either way, here are 5 things you should make sure you do from the start. These tips will get you well on your way to social success.

Stories are booming and more and more people are just tapping through at the top, often instead of scrolling their feed, and there’s a lot of ad opportunity here among organic content.

If you are releasing a new brand, product or service, or are new to a market area, Spotify can definitely help complement a robust launch campaign. That said, it is likely not a standalone ad unit or the first place you should spend your ad dollars.