Using Case Studies in B2B Ads for Full Funnel Marketing
The B2B toolkit does not always line up with the B2C toolkit (FB ads, Instagram ads, Pinterest, etc are often poorer performers for B2B). Because of this, we have been utilizing Google Search, Video, and Display more frequently for our B2B clients.
4 Things Every Brand Should Be Doing Right Now
While the current social restrictions and economic situation has commerce as a whole reeling, something fascinating is happening with smaller brands that can weather the storm. Consumer spending has shifted entirely online, and big name apparel retailers are getting crushed, yet those smaller direct-to-consumer brands that already owned their customer (and their online customer experience) are
Cyber Monday 2020 Marketing Checklist – Step 1: Segmentation
While Cyber Monday 2020 projections fluctuate daily, there is no question that this year’s online sales events will be significant. Holiday sales are critical across the board, but never before has Cyber Monday been the primary focus (with many brick and mortars canceling Black Friday events). It is absolutely essential to prepare your brand’s holiday