As a small company, we make every effort to ensure any charitable contributions represent the interests of our team. For the past several years, we’ve included a donation as part of our holiday gift, asking each team member to select a cause close to their hearts for us to support in their honor, no questions asked.
The B2B toolkit does not always line up with the B2C toolkit (FB ads, Instagram ads, Pinterest, etc are often poorer performers for B2B). Because of this, we have been utilizing Google Search, Video, and Display more frequently for our B2B clients.
How can one possibly take everything they know and love about their brand and covey it to a consumer in just two sentences accompanied by an image?
While the current social restrictions and economic situation has commerce as a whole reeling, something fascinating is happening with smaller brands that can weather the storm. Consumer spending has shifted entirely online, and big name apparel retailers are getting crushed, yet those smaller direct-to-consumer brands that already owned their customer (and their online customer experience) are
This new normal way of life is beginning to wear on all of us. Now more than ever, personal distractions are imperative to clear thinking and decision-making. Cut through the noise by anchoring yourself to something you do to find joy or peace, or just to check out for a while. When you’re starting to
While Cyber Monday 2020 projections fluctuate daily, there is no question that this year’s online sales events will be significant. Holiday sales are critical across the board, but never before has Cyber Monday been the primary focus (with many brick and mortars canceling Black Friday events). It is absolutely essential to prepare your brand’s holiday