Pinterest Ads - What’s Working in Summer 2022

We have many clients on various levels of spend on Pinterest. Generally speaking, the Shopify integration helps provide detailed information for tracking ROAS and cart views, which has truly helped escalate our visibility into what is working, and what is not.

Here are a few things we are seeing across our Pinterest accounts this month:

• For clients with smaller budgets: separate your Creatives by format into separate Ad Groups to see better performance and delivery

• Best RMK catalog performance is coming from retargeting on a 180 day window

• Creative is doing better w/no faces in select women's brands: jewelry/bathing suits.

• We see our Keyword based acquisition audiences perform best, so long as keyword data is married well with the ad content: i.e. sofa searchers seeing sofa ads, not just all chairs

• Ads with subtle text on image and CTAs help quickly explain the product, but still try to be as natural in the feed as possible are working well.

• Pinterest "Idea Ads" are rolling out on the platform today. This deck covered an overview of the new format with a product overview and the four pillars of creating great idea ads.

• Pinterest Conversions Visibility & API: This resource covers the recommended actions for conversion visibility on Pinterest such as the Pinterest API for Conversions, enhanced match, AEM, conversion upload, etc.