Digital Marketing for Jewelry Brands That Want to Scale
At Cobble Hill, we specialize in helping jewelry brands grow online. From emerging startups to luxury heritage designers, we craft full-funnel digital marketing strategies that drive awareness, engagement, and sales. Whether you're launching a new brand or optimizing an established eCommerce presence, we bring the experience, and results, to help you scale.
Our Services for Jewelry eCommerce Growth
-
Paid Social & Search Advertising
We build and manage performance-driven campaigns on Meta (Facebook & Instagram), TikTok, Google Search, and Shopping. From acquisition to retargeting to business forecasting, we ensure your ads reach the right audience with the right creative maximizing ROI and customer lifetime value (CLV).
What we deliver:
Full-funnel ad strategy (prospecting, retargeting, retention)
High-converting ad creative (UGC, product-focused, story-based)
Ongoing testing & optimization across platforms
Smart budget allocation to scale efficiently
-
Email & SMS Marketing
Your owned channels should be your most profitable. We design automated email flows and campaigns that increase retention, drive repeat purchases, and boost customer loyalty. We are Klaviyo and Ominsend partners and know what it takes to amplify your reach to existing customers.
What we deliver:
Klaviyo setup, audit, and optimization
Welcome, abandoned cart, and post-purchase flows
List segmentation and growth strategy
On-brand design and copy for every touchpoint
-
Creative Strategy & Brand Storytelling
In jewelry marketing, creative is performance. We craft high-impact visuals and messaging that reflect your brand’s aesthetic and resonate with your target audience. Our creative team works in tandem with media strategists to ensure every asset from static ads to motion-first videos drives conversions.
What we deliver:
On-brand ad creative tailored for Meta, TikTok, Google
Conversion-focused copy and messaging frameworks
Campaign storytelling that builds emotional connection
Content production: photo, video, and design support
Proven Results in Jewelry eCommerce
The jewelry industry is crowded. To stand out, you need more than beautiful product photography. You need strategic creative, optimized paid media, and email flows that turn browsers into buyers. We've helped brands like The Clear Cut, Jane Pope Jewelry, Twine & Twig, Jennie Kwon, and Susan Shaw grow through smart, data-driven marketing.
JANE POPE JEWELRY