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The simple sleepwear line, LAKE Pajamas, had a loyal following, but wanted to take advantage of recent press to boost sales.

 

Services

Marketing

The simple sleepwear line, LAKE Pajamas, had a loyal following, but wanted to take advantage of recent press to boost sales. As a marketing partner, we performed a deep dive analysis and strategized a plan to increase revenue. We launched FB, Instagram, Promoted Pins, Google Search and Display ads to reach a key 25-44 year old demographic.

Growth

The beauty of digital advertising is being able to quantify and attribute sales directly to spending money. We were able to achieve a massive ROI on ad spend for LAKE Pajamas.

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OVERALL RETURN ON AD SPEND (ROAS)

370%

OVER

2,800

Carts Created

69%

Revenue Growth

63%

New Visitor Revenue Growth

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Our ultimate goal with any client is to drive quality traffic to a website and produce a sale. Though we have found that other metrics are important outside of sales. For LAKE, we have been able to drive hundreds of thousands of quality traffic to their website and start thousands of shopping carts. We determine quality traffic through a number of different metrics, but one that is strong for LAKE is that the average paid user views at least 7 pages.