Oliver Pluff came to Cobble Hill in a period of transition. The ambitious owner felt there was more room for eCommerce growth and that his premium product need only be discovered to rapidly expand upon their evangelical-like following of hard to find, palate-expanding Old World teas.
Services
Marketing
From Day 1, we helped Oliver Pluff rethink their creative approach to ads, leveraging more motion, a high-end design aesthetic, and multiple ad formats to improve the impact of brand awareness ads.
We then redefined their target demographic for a much younger audience than they had originally gone after. While they've seen significant overall annual growth from all age brackets since we started, the highest revenue growth occurred in 25-34 and 18-24 year olds.
Growth
Through paid media channels Instagram, Facebook, Google Search, and Shopping ads, we utilized a full funnel approach to Oliver Pluff's advertising. From driving a large volume of traffic through the flagship colonial teas, closing sales with dynamic remarketing to reselling to existing customers through gifting moments utilizing Klaviyo's data integration with FB, we maintain a cohesive message and goal across multiple touch points.
Email Optimization & Segmentation
We immediately shifted Oliver Pluff's email marketing to Klaviyo, allowing us to create necessary flows such as email subscriber welcome and abandoned cart. We also write, design and send tailored, segmented weekly email campaigns that are highly seasonal (i.e new cold brews in the summer) or tied to timely events (i.e. a Witches Brew Tea on Halloween) to help find revenue, and have grown their email transactions by 600% annually.
