We are seeking a data-driven and analytical Paid Media Marketing Manager to join our team. The ideal candidate will have a strong background in paid media campaigns, data analysis, and strategic marketing. You will drive insights, lead reporting, and create testing strategies for multi-channel paid media and email campaigns. This role requires a combination of marketing expertise and data skills to craft compelling narratives and drive results.

Key Responsibilities:

Develop and execute quarterly digital marketing strategies across paid media

Lead and grow paid media reporting processes, providing weekly/monthly analysis and insights

Craft and optimize ads for various platforms

Set up and manage accounts in Meta, Google, Instagram, TikTok and Pinterest

Implement and analyze A/B testing initiatives

Create and present performance reports using data visualization tools

Provide optimization recommendations and budget projections

Mentor and train junior team members in paid media tactics

Manage client communication and lead client reporting calls

Stay updated on industry trends and participate in knowledge sharing

3-5 years of experience in paid media and digital marketing

Proficiency in Meta Ads Manager, Google Ads, and Google Analytics

Experience with experimental design, A/B testing, and data analysis

Strong skills in Excel, data visualization tools (e.g., Tableau, Google Data Studio), and PowerPoint

Familiarity with JavaScript and SQL

Experience setting up Google Analytics goals and Google Tag Manager

Excellent written and verbal communication skills

Detail-oriented with the ability to troubleshoot issues independently

Previous work in an agency setting

401K with 3% match

42 days off per year

Healthcare stipend

Wellness stipend

Competitive Pay