Paid Media Manager

  • What We're Looking For

    Cobble Hill is looking for our next Paid Media Manager to join our team. This role is hyper-analytical and data-driven. We are looking for someone with a minimum of 3 years experience with Meta Ads Manager and Google Ads.

    Crafting quarterly digital marketing strategies including facets of paid media, email marketing, and website updates

    Client communication and presentation of monthly paid media reports

    Paid Media message creation for ads

    Marketing strategy follow through

    Mentorship of Marketing Coordinators and Marketing Managers

    Understanding the nuance of a client’s long term needs

    Setup and execution of Google Analytics goals

    Setup and execution of Google Tag Manager (non-developer level skill)

    Setup of accounts in Meta, Instagram, Google, and Pinterest products

    Removing roadblocks to team member task completion

    Acting as a point of escalation to solve complex digital marketing issues

    QA’ing internal team work prior to sending to client

    Leading client calls

    Train internal employees in paid media tactics

    Client communication via Email and Slack

    New client onboarding

  • Required Experience

    5+ years paid media and digital marketing experience

    Very detail-oriented and self motivated with the ability to troubleshoot issue independently

    Mastery of with FB Ads Manager, Pixels, Business Manager

    Mastery of Google Ads for search, shopping, display, and video

    Dynamic Ad Feed creation and maintenance for FB and Google Shopping Ads

    Setting up audience integrations, i.e. Klaviyo to FB experience

    Use of Docs, Sheets (formulas, vLookups, etc), Slides, or similar products

    Creation and presentation of monthly reports using software (i.e. Data Studio, Tableau, Swydo, etc)

    Ability to pull reports on an ad hoc basis, generating insights from Ad Platforms or Google Analytics

    Able to craft finely tuned written communication to clients and partners

    Able to manage short term needs with long term vision

    An excellent written and verbal communicator

    Previous work in an agency setting

    Managing and/or mentoring junior team members is a plus

    TikTok, Snap, and YouTube ads experience is a plus

    MOZ or SEMRush experience is a plus

  • Our Benefits

    401K

    4 weeks of paid vacation

    Healthcare stipend

    Competitive Pay