Paid Media Manager
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What We're Looking For
Cobble Hill is looking for our next Paid Media Manager to join our team. This role is hyper-analytical and data-driven. We are looking for someone with a minimum of 3 years experience with Meta Ads Manager and Google Ads.
Crafting quarterly digital marketing strategies including facets of paid media, email marketing, and website updates
Client communication and presentation of monthly paid media reports
Paid Media message creation for ads
Marketing strategy follow through
Mentorship of Marketing Coordinators and Marketing Managers
Understanding the nuance of a client’s long term needs
Setup and execution of Google Analytics goals
Setup and execution of Google Tag Manager (non-developer level skill)
Setup of accounts in Meta, Instagram, Google, and Pinterest products
Removing roadblocks to team member task completion
Acting as a point of escalation to solve complex digital marketing issues
QA’ing internal team work prior to sending to client
Leading client calls
Train internal employees in paid media tactics
Client communication via Email and Slack
New client onboarding
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Required Experience
5+ years paid media and digital marketing experience
Very detail-oriented and self motivated with the ability to troubleshoot issue independently
Mastery of with FB Ads Manager, Pixels, Business Manager
Mastery of Google Ads for search, shopping, display, and video
Dynamic Ad Feed creation and maintenance for FB and Google Shopping Ads
Setting up audience integrations, i.e. Klaviyo to FB experience
Use of Docs, Sheets (formulas, vLookups, etc), Slides, or similar products
Creation and presentation of monthly reports using software (i.e. Data Studio, Tableau, Swydo, etc)
Ability to pull reports on an ad hoc basis, generating insights from Ad Platforms or Google Analytics
Able to craft finely tuned written communication to clients and partners
Able to manage short term needs with long term vision
An excellent written and verbal communicator
Previous work in an agency setting
Managing and/or mentoring junior team members is a plus
TikTok, Snap, and YouTube ads experience is a plus
MOZ or SEMRush experience is a plus
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Our Benefits
401K
4 weeks of paid vacation
Healthcare stipend
Competitive Pay