We have all heard that old real estate cliche: location, location, location, right? Why, because location makes all the difference in buying and selling a house. Well, the same is true for digital marketing. Whether it is Search, Display, or even Social, using location as part of your marketing efforts can make all the difference. Even though the internet has allowed us to connect all over the world, some businesses may be bound to their geographical locations. And that is where geo-targeting comes in. Geo-targeting is the solution to help you use location to reach the right audience.
Geo-targeting is simply location targeting. More than that, it is using location data to reach consumers with ads based on their location or behavior with a location. This marketing tactic can be used on search engines, social media, and even websites using state, city, or zip codes to target your ads or even exclude someone.
Well, first, getting your ads or content in front of customers where you are or where they are can increase the chance for conversions and bring in more traffic to your website and social media platforms. It can also help you understand your audience. And ultimately, it will help eliminate waste of both time and money. Let's take a deeper look at what geo-targeting can do for your business.
Geo-targeting allows you to understand customers in real-time or past locations to send the right message at the right time. The idea behind that is the more relevant ad you can create, the higher your chances are of converting a potential customer.
Pro Tip: Think of seasonality, especially if you work in fashion, when creating ad content specific to a geographic area. Customers in Chicago may still be thinking about boots in March, while your Florida customers might be moving onto open-toe sandals.
Geo-targeting can be an underrated targeting tactic, but it is a great way to make sure ads are only shown to those who can convert. And it will help you increase the relevancy of your ads. So the next time you target your potential customers, remember location, location, location, and let geo-targeting help you get in front of the right people.