We created a sleek and robust website to keep up with their volume and sales.
Previously built on Magento, the website needed to be robust for handling high volume traffic and have a nimble backend for frequent content updates. We transitioned to Shopify Plus, a faster and more scalable platform, allowing the client to update collections and add new inventory easily.
To identify key obstacles to the website, we initiated a user experience analysis, with the results driving our strategy. Our process for uncovering key website data from Google Analytics helps us to understand the typical user, sales season, user path to the website and user flow once on the website. Once we understood the problem, we were able to calculate a clear solution through design, UX and thoughtful content, vastly improving sales almost immediately post-launch.