Reese Witherspoon’s fashion line was only a year old when we were called to give its digital presence the same welcoming personality as the Nashville-based flagship, with side goals of improving home goods’ sales online and enhancing the brand story.


Using location to our advantage, we tasked a focus group of the target demographic with several challenges on the original site using various devices. The result was a streamlined purchase process and easier-to-find products and content.

To provide context to the product, we conceptualized Southern City Guides. These easy travel posts boost SEO optimization and lend themselves to social content. We also created gifs, custom illustrations and video clips to enhance movement on the site.

Visual Storytelling

With sales in mind, we conceptualized a marriage between design and content that would offer multiple ways to shop and highlight products while presenting a unified, cohesive story out of the gate.

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