Using location to our advantage, we tasked a focus group of the target demographic with several challenges on the original site using various devices. The result was a streamlined purchase process and easier-to-find products and content.
Reese Witherspoon’s fashion line was only a year old when we were called to give its digital presence the same welcoming personality as the Nashville-based flagship, with side goals of improving home goods’ sales online and enhancing the brand story.
