We initially became intimately familiar with Freda Salvador through a complete website overhaul, insight which helped our marketing efforts immensely. Once the new site launched, we sought growth in both new and existing customer revenue.

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Revenue Growth

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New Visitor Growth

Targeting females 25-45 years old with high income and the fashion interests necessary to purchase luxury footwear, we set up and managed Google search, display and shopping campaigns, and Facebook and Instagram campaigns. We tested new ad formats (collection ads, Youtube video ads, and Instagram story ads) and campaign types (dynamic catalog campaign, custom-intent display campaign, Gmail campaigns), successfully increasing new visitor ecommerce sales and conversion rate while decreasing cost per acquisition for return visitors through strategic targeting and optimization.

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