We built a new website for the James Beard Award winning magazine, giving the antiquated site a fresh design and razor sharp UX.


The content heavy site was originally clunky and difficult to navigate. An upgraded, robust search feature and improved recipe database make the user experience seamless. One can now search for a cocktail recipe by ingredient, mood, holiday, etc. 

By tailoring ecomm for the magazine’s specific purposes, we made the Shop more shoppable. 

Our relationship continues as we manage the magazine’s robust email marketing program, analytics & reporting, and work toward segmenting the extensive email database. 

We leaned heavily on solid assets- great photography and stunning recipes- to enhance the online experience. 

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