Articles

Austin Dandridge Austin Dandridge

Using High Lifetime Value Customer Data from Shopify to Improve Ad Targeting and Prospecting on Facebook

To improve your ad targeting on paid social media (i.e. Facebook and Instagram), you should ensure that your highest lifetime value customers are imported into Facebook and available for use as a lookalike audience to ensure high quality prospecting. (Please note, you should have over 1,000 customers to attempt this and see real value from […]

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Austin Dandridge Austin Dandridge

Latergram 101: How To Schedule Your Social Media Content

With the many social media platforms available for businesses, it’s hard to decide which is best for you and your brand. We’ve tested a few and found Latergram to be the most efficient and helpful platform when it comes to planning your social media posts ahead of time. Latergram allows you to post for Instagram, […]

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Austin Dandridge Austin Dandridge

Recommended Segmentation for Email Marketing (with Klaviyo)

In a recent study by The Radicati Group, they found that “the total number of business and consumer emails sent and received per day will exceed 306 billion in 2020, and is forecast to grow to over 361 billion by year-end 2024.” That’s a lot of emails! Needless to say, email marketing is more important […]

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Austin Dandridge Austin Dandridge

Dynamically creating an array of colors for use in inline CSS

When working with a talented team of designers, developers are often confronted with new and interesting challenges in order to make a site look great. And sometimes (all the time) we developers tend to react to such challenges with theatrical proclamations like, “It simply cannot be done!” or — my personal favorite — “Inconceivable!” But, […]

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Austin Dandridge Austin Dandridge

How to Combat Ad Fatigue on Facebook & Instagram

Are your ad conversions starting to slow down? Is your audience tired of seeing your ads? Sounds like you are experiencing ad fatigue. Ad fatigue is a common issue that plagues marketers at some point in their campaign’s lifetime. It occurs when ads have been running awhile and your audience has grown tired of seeing […]

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Austin Dandridge Austin Dandridge

Facebook Retargeting Tactic: Top 3 Product or Page URLs

There are many ways to get new users and previous users to your site to buy products or inquire about services. So, how do you narrow your targeting to only the best users to save your time and money?  We utilize our clients top 3 trafficked pages or products to help get to our highest […]

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Austin Dandridge Austin Dandridge

Digital Marketing Overhaul

Our Process for Ecommerce Revival and Survival Digital marketing is not something you can simply ‘plug in’ and watch the lights turn on, but a moving target built on solid data and thoughtful strategy. After nearly a decade offering development, design and marketing services, we’ve developed a comprehensive 6 month process to launch a highly […]

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Austin Dandridge Austin Dandridge

Why You Should be Using Geo-Targeting

Whether it is Search, Display, or even Social, using location as part of your marketing efforts can make all the difference. Even though the internet has allowed us to connect all over the world, some businesses may be bound to their geographical locations. And that is where geo-targeting comes in. Geo-targeting is the solution to help you use location to reach the right audience. See our pro tips for geo-targeting!

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