Who We Are Looking For:

We are looking for a Digital Marketing Manager to work alongside our marketing team in our Charleston office. You will be responsible for creating and managing thoughtful digital marketing campaigns for clients across a broad spectrum of industries, from fashion and wellness to hospitality and CPG.

You will be part of a growing team that is looking to add experienced talent to help continually train, evolve, and eventually manage teams and processes in our strong core group. 

Responsibilities:

  • • Provide direction and guidance for other team members on best practices for ad account management and setup
  • • Plan and manage effective paid social, search, shopping and display strategies as needed
  • • Optimize our paid efforts to gain better ROAS
  • • Staying on top of new techniques, strategies, and changes to test for better client results & campaign successes.
  • • Write engaging copy for our social, search, and banner ads
  • • Sending and testing email marketing systems and automations a plus (Klaviyo, Mailchimp, etc)
  • • Manage both internal and external communications, answering client and team questions
  • • Scheduling & performing monthly client meetings & consultations for the account goals and strategic success of each client account. 
  • • Collaborate with Marketing, Project Management and Creative teams, contributing to and leading internal and external creative brainstorms for new projects
  • • Use analytics data to apply insights into the marketing optimization process
  • • Contribute to agency thought leadership content such as case studies or blog posts 
  • • Tasking out different components of a campaign like images and copy to the creative team.
  • • Placing and verifying pixel to ensure proper campaign tracking and accurate reporting. 
  • • Producing weekly reports for our client account updates, recommendations and results.
  • • Participating in daily, monthly, and quarterly team meetings to ensure agency team members are all meeting company goals & responsibilities.
  • • Proactively developing and optimizing creative strategies to consistently drive high-quality leads, traffic & visibility.
  • • Identify the latest trends and technologies affecting our industry

Required Experience and Skills:

  • • 5+ years digital marketing campaign management experience, with 3 years or more of paid social experience
  • • Experienced in managing paid ads across Google Ads and Facebook Ads (other platforms such as Snapchat, Pinterest, etc. are a plus) for eCommerce
  • • Understanding of setup of a product feed and the use of it for dynamic ad creative.
  • • You understand how to measure the success of campaigns and report this to a client
  • • You’re organized, detail-oriented and self-driven. 
  • • You can get things done without being micro-managed and are happy to take responsibility.
  • • You have a habit of showing initiative (i.e. you’re happy to take the lead marketing projects)
  • • You’re curious to keep up to date with the latest industry trends and can’t wait to test new solutions
  • • You’re creative and enjoy coming up with engaging copy for ads
  • • Deep analytical skills obsessed with tracking and improving KPIs
  • • Digital agency experience
  • • Must have strong verbal, written, and presentation skills

Experience That Will Make You Stand Out:

  • • Shopify and WordPress experience
  • • A/B testing tools such as Optimizely or Crazy Egg
  • • Experience with SEO (content marketing, link building, technical audits, etc) and associated products like MOZ
  • • Any certifications in Google products or FB Blueprint

Our Benefits:

  • • Simple IRA with 3% matching
  • • Remote month in July every year
  • • 4 weeks of paid vacation (in addition to the remote month)
  • • Healthcare stipend
  • • Competitive Pay
  • • Flexible work hours 
  • • Summer Fridays