The tactic hasn't changed — but why it works has. Meta's Andromeda algorithm now treats engagement history as an auction signal, meaning an ad with accumulated likes and comments is literally more competitive than an identical one without them. Here's how to preserve that social proof when you scale, and why duplicating a winning ad is quietly killing your CPMs.

Most DTC brands on Klaviyo are sending the right emails to the wrong people. Here are the 7 core segments every store needs — and how to build them without a developer. Segmentation is the infrastructure of email marketing. Without it, even great campaigns underperform.

There's a trap most DTC brands fall into, and premium brands feel it most. It starts with one 20% off email. It works. Then another. Eventually you're a premium brand running sales every other week — and your best customers have learned to wait. Here's how Cobble Hill builds Klaviyo programs that drive full-price revenue instead.

Most DTC brands choose the wrong agency for the same reason: they're evaluating the pitch, not the work. Here are 8 questions that cut through the noise — and the red flags that should send you back to the search results.

Beginning September 1, 2025, Texas will enforce new SMS compliance rules that affect any brand texting Texas residents—whether you’re based in the state or not. The law requires formal registration, a $10,000 security bond, and strict Quiet Hours when messages cannot be sent. With fines up to $5,000 per text, brands need to act now to update paperwork, adjust SMS platforms, and train teams. This guide breaks down the requirements and offers a clear action plan to keep your campaigns compliant and your audience’s trust intact.

When we realized the Claude + Granola integration didn’t actually exist, we built it ourselves, unlocking AI-powered search, insights, and follow-ups across every meeting we've ever had. This post shows how we reverse-engineered Granola’s local cache, built a custom Model Context Protocol (MCP) server, and turned raw transcripts into real business intelligence. Full guide and source code included.

Pyxl’s acquisition of Cobble Hill brings together top-tier creative talent and performance marketing expertise to form a new force in digital transformation. With expanded capabilities across paid media, email, creative, and web development, this partnership unlocks global reach without losing the boutique service clients trust.

Why do some DTC brands thrive while others struggle with navigation? Explore how top Shopify stores optimize their site structure for conversion, featuring insights from Ralph Lauren, Parachute Home & Blume.

Discover how DTC brands are evolving beyond traditional ecommerce. Learn about omnichannel integration, revenue innovation, and technology stacks reshaping digital retail in 2025.

Looking to supercharge your DTC marketing funnel? You're in the right place. In this post, we'll dive deep into proven strategies that transform struggling e-commerce brands into scaling machines. From crafting irresistible subscription offers to building laser-focused landing pages, we're covering it all. Whether you're battling high customer acquisition costs or struggling with retention, these insider tips from a seasoned digital agency owner will help you optimize every stage of your funnel. Get ready to turbocharge your conversions, boost your LTV, and leave your competition in the dust. Let's turn your DTC funnel into a growth engine that never stops.

Klaviyo is a great platform for sending and tracking your marketing emails, but when it comes to design there are limitations that are hard to get around without custom html.

Automation has become a big part of our lives and a big part of marketing. Google Ads is no different, it is built on automation. Google is set up to use automation and algorithms to help your ads be as effective and efficient as possible. But there is more you can do on the platform to help you manage your paid ads.

Here’s what’s working and what isn’t working on Pinterest Ads.

For ten years, Cobble Hill has helped emerging and existing ecommerce brands grow their business. While there are many improvements we can make to the website, communication, messaging and purchase experience to incrementally advance sales, there are a few red flags that signal when digital advertising will not have the desired results.

Monthly reporting can be repetitive and mundane, especially when you spend all month trying to optimize on social platforms. You get to the end of the month and ask - what next? It is key to provide action items that are useful to the client that will, in turn benefit you (the agency). Here is what we are recommending our clients do this month to improve their websites, SEO, engagement, and paid media.

What started as a platform overrun with Gen Z kids filming short videos of themselves dancing and talking about their dunkin’ donuts orders has become a cornerstone of social media. With over 1 billion active users around the world, TikTok is now a common topic of conversation across generations and industries. So much so that it’s become a key focus in the world of digital marketing and advertising.

Facebook is a powerful platform to share and connect with people or brands. It is also a great platform for advertising. Running ads on Facebook can get your products or services in front of millions. And ads with social proof can take your message even further.

Oftentimes, a little more work pays off in the end. This is certainly the case for Klaviyo newsletters.

So your Facebook ad management platform game is crumbling as fast as Meta’s stock? The ripple effect from iOS 14 changes- and the heavy reduction of available data on Facebook advertising- has been profound as we see both return on advertising spend (ROAS) decline and an overall poorer new customer conversion rate. Here’s how to combat it.