When it comes to setting up Facebook ad campaigns, there are three basic formats: single image/videos, carousels or catalogs. While each has its own benefits, there are only so many versions of the same format you can make without becoming redundant, especially to a user who’s seen about 4,000 ads per day. When everyone is screaming into the void, how do you stand out?
Enter: Slideshow ads with music.
Like carousels, slideshows use up to 10 images, and much like single image and video ads, they are super simple to make.
-A Facebook Ads account
-Up to 10 images, either square or vertical format (you have to choose one)
-About 5 minutes of patience
-A good ear for music
After you have everything you need in the right format, create a new ad as you normally would and choose single image, video, or slideshow under Create Ad on the left of the ad creation screen (right).
Under the Add Media button, you’ll see the Create Slideshow button.
When you open up the slideshow window, it will start you at the square templates and you can toggle between square and vertical templates and any drafts you create on the left.
There is a wide variety of customization options to make these ads stand out: choose from 12 square templates and 8 vertical templates, most with catalog settings and copy options.
Pro Tip: If you want a simple 10-image slideshow, choose to Continue when you open the slideshow template and you’ll see the above example to the right. If you happen to click something else but you want this standard template, close out this window and reopen it.
For this example, I’ll use the original template with strictly product images (the default template above) and click Continue on the bottom right.
–Aspect Ratio is the general size of your images for cropping purposes within Facebook. You can choose Square (1:1), Rectangle (16:9), and Vertical (2:3). When you start uploading images, this setting will automatically change.
–Image Duration is how long you want each image to show in the ad. Choose from half a second to five seconds, but note that slideshows can only be up to 15 seconds long. The sweet spot is typically between .5-.85 seconds
–Transition is how you want each image to change throughout the slideshow. Facebook currently only offers two options.
You can choose either media for this, determining the order in the timeline at the bottom. You can move these around while editing, but once the ad is complete and published no changes can be made.
After you have all your images or videos in place, click Music (next to settings at the top left.)
-Your music options are a simple master list of Facebook’s standard tunes, an option to upload (royalty-free or licensed) music of your own, and music sorted by vibe (inspiration, fun, modern, etc.).
-Your ad mock-up will be on the right
-The timeline at the bottom is a video editor that help with adding your choice of music
When you click the options at the left, your video will automatically play to the right with your option. When you’re finished and happy with the music, choose Create Slideshow (it may take a few minutes), add in copy, links, and utm tracking.
Done. You’ve made your very own Slideshow ad with music.
Here is my finished ad: https://fb.me/1NjoKdhKc2m7JRB
Test the Format
It never hurts to run a few tests before committing to a new format. Here are a few ways to test this format to see if it works for you, your client, or a specific Facebook campaign:
-Create one version with music and another without music to see if some kind of musical element would actually make a difference.
-Explore other options, like adding music to preexisting videos and using those as stories or as intro cards for single videos, carousels, and dynamic carousels.
-Test out different songs to narrow down which one performs best with which audience.
-Switch up the ad template but keep the music the same to see if that variation helps a KPI.
-Upload your own (licensed) music if your brand or company has a preference.
Ads with music can be great for brands that want to take a chance and shake things up. We’re still testing this for our clients, but YTD we’ve already seen an average ROI of 11 to 1 for one client.